Updated January 2026

At Singleton Birch we respect your privacy. We have taken time and care to make sure our data handling processes are of the highest standard, so you can be sure that your personal information is secure.

We will only send you marketing information if we have your permission to do so. Please read on to see more details about when and how we collect personal information, and how we use it.

 1 – Who are we?

 Singleton Birch Ltd is the UK’s leading independent lime supplier, with a worldwide customer base. Our product range includes quicklime, hydrated lime, natural hydraulic lime, graded chalk, aggregates and other specialist products and services.

 Our registered address is Melton Ross Quarries, Barnetby, North Lincolnshire, DN38 6AE.

Company Reg. No. 9433 VAT reg: GB127727164

 Singleton Birch is responsible for and is the data controller of, your personal information that it receives through any of the methods shown below.

 If you have any questions about this privacy policy, please contact us using the details in the contact us section below.

 2 – How do we collect your data?

 The main ways we collect your personal information are:

• When you contact us by email, phone, social media or when you fill in the contact form on our website
• When you register to receive regular communications from us
• When you purchase a product of service from us

Occasionally from third parties who may legally pass your information to us.

 We may collect your data from automated technologies or interactions through the use of cookies. Please refer to our Cookie Policy for further information.

3 – What information do we collect?

The main types of information we collect include:

• Identity and contact data such as name, address, phone numbers, email addresses.
• Transaction data such as what products and services you may be interested in or have purchased in the past.
• Technical and usage data such as your IP address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology, how you use our website, products and services.

 4 – How do we use the data we collect?

 Under UK data protections laws (including the UK General Data Protection Regulations) any use of personal information must be justified under one of a number of legal grounds. You can see the full list here https://ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulation-gdpr/lawful-basis-for-processing/

 The main ways in which we use your personal data are:

• Identity and contact data - to respond to enquiries (our legitimate interests)
• Identity and contact data; Transaction data - to process purchases and perform contracts (performance of a contract)
• Identity and contact data; Transaction data - to help us improve the products and services that we offer (our legitimate interests)
• Identity and contact data; Transaction data - to share news, offers and marketing information (where we have your consent to do so) (consent)
• Identity and contact data; Transaction data; Technical and usage data - to administer and protect of our business and website (our legitimate interests)
• Identity and contact data; Transaction data - to comply with legal requests for information such as from law enforcement agencies, regulators and courts (necessary to comply with a legal obligation).

 If you do not provide certain information to us, we may not be able to perform the contract we have or are trying to enter into with you.

 5 – Who do we share your data with?

 We may share your personal information with third parties where required by law, where it is necessary to administer the relationship with you or where we have another legitimate interest in doing so.

 We will not sell your information to third parties and nor will we share your information to third parties for their marketing purposes.

 We work with a number of agencies who help us to deliver our services and run our business. These include our third-party IT service and payment providers.

 Where we need to share information with them, we only share the information that is needed to provide that service and we require them to keep your information secure.

 We share your personal data with our American parent, Mississippi Lime Company (‘MLC’) to make business decisions. The legal grounds for doing so are:

 to comply with legal obligations,

• legitimate interest to run and manage the business.

 There is an International Data Transfer Agreement in place between us and MLC. If in the future we transfer your personal data outside the UK or EEA, we will make sure that the receiver agrees to provide the same or similar protection as we do and that they only use your personal data in accordance with our restrictions. This protection may be delivered by way of an adequacy decision, or otherwise the use of contractual protections approved for use by the Information Commissioner Office (ICO)

6 – How long do we keep your personal data and how do we keep it secure?

We only keep your personal information for as long as we need it to carry out the task for which it was originally collected. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

You have the right to opt out of marketing information at any time. Please see below for details.

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed.  In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know.

7 – How can you change your preferences?

 You can ask us to stop sending you marketing messages at any time.

 You can update your privacy and marketing preferences at any time by:

• Calling 01652 686000
• Emailing sales@singletonbirch.co.uk
• Writing to Singleton Birch, Melton Ross Quarries, Barnetby, North Lincolnshire, DN38 6AE.

 8 – What are your rights?

In some circumstances, you have the right to ask us to:

• Give you a copy of the information we hold about you
• Provide more detail about how we use your personal information
• Correct any mistakes in the information we hold about you
• Delete information that we no longer have a lawful basis to use
• Remove your details from direct marketing lists
• Provide you with your information in a usable electronic format to transfer to a third party (known as the right to portability)
• Cease carrying out certain processing activities, unless our reasons for undertaking that processing outweigh any prejudice to your data protection rights.

The rights above are subject to certain exemptions to safeguard the public interest (e.g. the prevention or detection of crime), our interests (e.g. the maintenance of legal privilege) and the rights of third parties.

If you want to exercise ant of the rights set out above, please contact us using the details below.

You have the right to make a complaint at any time to the Information Commissioner’s Office by telephone 0303 123 1113 or via their website www.ico.org.uk. We would, however, appreciate the chance to deal with your concerns beforehand so please use the contact details below.    

9 – How can you contact us?

If you have any questions about this privacy policy, or how Singleton Birch uses your personal data, you can get in touch with us in any of the following ways:

• Call 01652 686000
• Email sales@singletonbirch.co.uk
• Write to Singleton Birch, Melton Ross Quarries, Barnetby, North Lincolnshire, DN38 6AE.

10 – Changes to this privacy policy

Please note, we may make changes to this policy from time to time – please check regularly. If we make changes to this policy that will have a substantial impact on you, we will give you advance notice so that you have the opportunity to exercise any rights you have under UK law.